Stanley Lambchop, aka “Flat Stanley,” was an ordinary boy until he woke up one morning and found that the bulletin board mounted above his bed had fallen on and flattened him. The beloved character of Flat Stanley was created by Jeff Brown as a bedtime story for his two sons in 1964 and has been entertaining generations of readers ever since. The campaign will continue throughout 2021. With the inspiration of Flat Stanley in mind, Doritos leaned into a similar theme for its campaign that had McConaughey “flat” until he discovered new Doritos 3D Crunch, which helped the star regain his multidimensional self.
The books will be donated to, which aims to remove barriers to quality education for all kids by making high-quality books and educational resources more affordable to its member network of more than 500,000 educators, who exclusively serve kids in need. Created as a bedtime story for his sons, Jeff Brown’s beloved character Flat Stanley has been entertaining young readers for generations. Doritos is purchasing and donating over 13,000 copies of the celebrated Flat Stanley series from HarperCollins Children’s Books.
On social media, Doritos and Flat Stanley hinted at a collaboration during the Super Bowl, and now the two are officially announcing a very worthy cause. Doritos debuted its #FlatMatthew campaign during the Super Bowl LV broadcast last month, starring one of the most dynamic and multidimensional stars around, Matthew McConaughey, and now the story continues with a collaboration with the legendary book series Flat Stanley by Jeff Brown.
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